Facebook New Ads Objectives

ODAX: Facebook New Ads Objectives and How it works

Did you realize that in Ads Manager, Facebook is changing the way you pick objectives? In Ads Manager, Facebook is overhauling the objective-selection process. It’s known as ODAX (Outcome-Driven Ad Experiences).It’s possible that some of you already have this in your ad accounts. For others, it is still rolling out. WHAT ARE FACEBOOK’S OUTCOME-DRIVEN AD …

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