If you are a business owner and you’ve been utilizing or hope to take advantage of Google Ads to grow your business online, then you should be excited about this new update
Google at its Marketing Live 2023 event announced two new Google ads campaign types: Video Views and Demand Gen and based on what we know both new campaign types will help advertisers to achieve specific results
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Let’s look at both campaign types in detail:
If you are interested in getting more engagement for your videos then this campaign type will help you to achieve that just exactly as it is named, maximize views. A research by Google has shown that advertisers who opt for Video view campaigns are likely to see an average of 40% more views much higher than in-steam skippable CPV campaigns.
With the Video view campaign type, you will get a combination of different formats that includes skippable in-stream ads, in-feed ads, and Shorts ads to help you get the best value for your ad budget.
A global launch of the Video view campaigns will take place within the next couple of months.
According to Google, the new Demand Gen campaigns will use AI to engage and drive action from consumers, it will work across these platforms, YouTube Shorts, YouTube in-stream, YouTube in-feed, Discover and Gmail placements with a call to action that will send traffic to a website and conversions can be tracked.
Advertisers leveraging the Demand gen campaigns will be able to create Lookalike segments using their primary data and YouTube users
The segments can be based on the following:
- Narrow (2.5% reach)
- Balanced (5% reach)
- Broad (10% reach).
Why These Campaign Types Are Important
The addition of These two new ad types shows Google has advertisers in mind, offering more campaign options, increased reach which will definitely result to more brand awareness and conversions since both campaigns will run across different of Google ad networks.
For us, an exciting part of the announcement is the Lookalike segments feature, this will likely help advertisers attract like-minded buyers using a custom-built Seed list including the ability to test from Narrow to Broad in order to adjust or expand to reach more audience.