Email marketing remains one of the best ways to promote and grow your business online, apart from social media (Facebook, Instagram) and Search Engine (Google) marketing, email is an effective tool in the hands of businesses to acquire, nurture and convert prospects to buyers.
And according to recent data, there is $42 return on investment for every $1 spent on email marketing and not even Facebook or Google can guarantee such.
To do email marketing successfully, you need an email marketing service and in this article, we will focus on best email marketing tool for small businesses.
Getresponse is the first on our list and it is always popular option for small and even businesses due to their affordable plans and advance marketing tools.
With $15 you can send unlimited emails monthly and this gives you access to do much more than just emails. They AI powered website builder, landing page builder, drag and drop email editor with beautiful templates plus all necessary features you need not only for email campaigns but to run your business online.
But the downside is you are limited to just 1000 subscribers on every plan, that means when you exhaust your list, you have to upgrade and pay more.
There’s also a 30 day free trial. Check out our getresponse review
Active Campaign is the next on our list, it’s major strength remains automation and customer relationship management (CRM), with active campaign, you will be able to automate not just your email but other marketing campaigns, you can integrate with your favorite marketing platform including Facebook, WordPress, Shopify to drive your business growth.
They also have simple and affordable pricing starting from $9 monthly for 500 subscribers upto $229 for the enterprise plan with 14 days free trial.
Email octopus is an affordable, simple to use but advance email marketing service and it has all core features you need to run a successful email campaigns.
You can automate your campaigns, send emails and engage your contact based on segmented interest and use a simple landing page builder to generate more leads.
Their pricing is affordable with a free plan of 2500 subscribers with 5000 emails per month and the paid package start at $24 monthly for 5000 subscribers monthly with 10,000 emails which is more than that of Getresponse and Active Campaign
Though they have no free trial, but the free plan is more than enough to compensate for this. Check email octopus review
We have found MooSend to be a very simple and easy to use email marketing platform. With MooSend you can run all your email marketing campaigns without touching any line of code and they also offer all important tools you ever need to do your email marketing.
What really impress us the most is their affordable pricing starting at $8 monthly or $10 annually with unlimited emails and it gives you the flexibility of choosing the plan which is best for you.
MooSend just like Email Octopus also offer a free plan but take a notch higher by making it free forever with unlimited emails.
There you have it, a list of email marketing services which is small business friendly and over to you
What email service are you actively using or planning to use for your business?, you might want to go with any one we recommend in our list
Let’s discuss below in the comment section