Email marketing is one of the most effective ways for small businesses to reach out to their target audience. It can be used to drive traffic to your website, increase sales, and establish strong customer relationships. With so many email marketing providers on the market, it can be difficult to choose the best one for your business’s needs and budget. As a result, we’ve compiled a list of the best affordable email marketing providers for small businesses.
GetResponse
GetResponse is an all-in-one marketing platform that offers a variety of features, including email marketing, landing pages, and automation workflows. It is user-friendly and provides 24/7 support. GetResponse offers a 30-day free trial and has four pricing plans.
- Basic plan: Starts at $15 per month for up to 1,000 subscribers.
- Plus plan: Starts at $49 per month for up to 1,000 subscribers.
- Professional plan: Starts at $99 per month for up to 1,000 subscribers.
- Max plan: Custom pricing for up to 10,000+ subscribers.
Unique Features:
- Easy drag-and-drop email editor.
- Marketing automation workflows.
- A/B testing to improve email campaigns.
- Webinars integration.
EmailOctopus
EmailOctopus is a budget-friendly email marketing service that is perfect for small businesses. It integrates with many popular platforms such as Shopify, WordPress, and WooCommerce. EmailOctopus offers a free plan and two pricing plans.
- Pro plan: Starts at $20 per month for up to 2,500 subscribers.
- Premium plan: Starts at $50 per month for up to 10,000 subscribers.
Unique Features:
- Free plan for up to 2,500 subscribers.
- Affordable pricing plans.
- Integrates with popular platforms.
- Automated campaigns and segmentation
Moosend
Moosend is an affordable email marketing platform that offers a variety of features such as landing pages, automation workflows, and reporting. It is user-friendly and provides 24/7 support. Moosend offers a free plan and three pricing plans.
- Pro plan: Starts at $8 per month for up to 2,000 subscribers.
- Enterprise plan: Custom pricing for more than 200,000 subscribers.
Unique Features:
- Free plan for up to 1,000 subscribers.
- Affordable pricing plans.
- Drag-and-drop email editor.
- Marketing automation workflows
Active Campaign
ActiveCampaign is an all-in-one marketing platform that offers a variety of features such as email marketing, marketing automation, and CRM integration. It is user-friendly and provides 24/7 support. ActiveCampaign offers a 14-day free trial and has four pricing plans.
- Lite plan: Starts at $9 per month for up to 500 subscribers.
- Plus plan: Starts at $49 per month for up to 1,000 subscribers.
- Professional plan: Starts at $129 per month for up to 2,500 subscribers.
- Enterprise plan: Custom pricing for more than 10,000 subscribers.
Unique Features:
- All-in-one marketing platform.
- CRM integration.
- Marketing automation workflows.
- Advanced reporting and analytics.
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Constant Contact
Constant Contact is a popular email marketing service that offers a variety of features such as email marketing, social media marketing, and event management. It is user-friendly and provides 24/7 support. Constant Contact offers a 60-day free trial and has two pricing plans.
- Email plan: Starts at $20 per month for up to 500 subscribers.
- Email Plus plan: Starts at $45 per month for up to 500 subscribers.
Unique Features:
- 60-day free trial.
- Easy to use drag-and-drop email editor.
- Social media marketing and event management integration.
- List segmentation and targeting.
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Aweber
Aweber is a popular email marketing platform that offers a variety of features such as email marketing, landing pages, and automation workflows. It is user-friendly and provides 24/7 support. Aweber offers a 30-day free trial and has two pricing plans.
- Pro plan: Starts at $16.15 per month for up to 500 subscribers.
- Pro+ plan: Custom pricing for more than 10,000 subscribers.
Unique Features:
- 30-day free trial.
- Easy to use drag-and-drop email editor.
- Landing page builder.
- Marketing automation workflows
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ConvertKit
ConvertKit is an email marketing platform designed for bloggers, podcasters, and other creators. It offers a variety of features such as email marketing, automation workflows, and landing pages. ConvertKit offers a 14-day free trial and has two pricing plans.
- Creator plan: Starts at $29 per month for up to 1,000 subscribers.
- Creator Pro plan: Starts at $59 per month for up to 1,000 subscribers.
Unique Features:
- Designed for bloggers and creators.
- Easy to use automation workflows.
- Landing page builder.
- Subscriber tagging and segmentation.
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Mailchimp
Mailchimp is a popular email marketing platform that offers a variety of features such as email marketing, landing pages, and automation workflows. It is user-friendly and provides 24/7 support. Mailchimp offers a free plan and three pricing plans.
- Essentials plan: Starts at $9.99 per month for up to 500 subscribers.
- Standard plan: Starts at $14.99 per month for up to 500 subscribers.
- Premium plan: Starts at $299 per month for up to 10,000 subscribers.
Unique Features:
- Free plan for up to 2,000 subscribers.
- Easy to use drag-and-drop email editor.
- Landing page builder.
- Marketing automation workflows.
Conclusion
Email marketing is an essential component of any company’s marketing strategy. The email marketing providers listed above provide a variety of features at affordable prices, making them ideal for small businesses. GetResponse, EmailOctopus, and Moosend stand out from the crowd for their affordability and unique features, such as free plans, affordable pricing plans, and simple drag-and-drop email editors. To maximize the effectiveness of your email campaigns, choose an email marketing provider that meets your company’s needs and budget.
