Social media marketing is one of the most effective strategies to grow businesses online and if it is well implemented, it can draw thousands of new buyers, generate leads and drive tons of traffic to your website and @ 2WV Digital, social media marketing is a major part of our digital marketing strategy and we have been getting good results from it.
If you want to know how to utilize social media marketing to grow your business online, keep reading to learn more.
Why your business should be on Social Media?
The following are the benefits of social media for your business :
- Raise brand awareness
It’s the perfect opportunity to make the noise about your business and let people know your product or service offering
- Reach your target audience
Social media can help you to reach your target audience
- Drive traffic to your website
You can drive thousands of people to your website where they can learn more about your business.
- Generate more sales
Social media remains a solid platform to acquire more customers and increase sales.
1. Choose the right Social Media platform
You can’t exist on every social network, you must pick the ones your audience gather and focus on them and knowing who your audience are will help you to choose the right social media platform. If you have an eCommerce brand, Facebook, Instagram, Pinterest and Tiktok remains the best options for you while coaches and consultants should leverage Facebook, LinkedIn and Twitter.
2. Build a strong profile
Building a good and well optimized profile, this will will help your business to stand out of the crowd, separate your business from yourself by creating a well optimized business page, don’t use your corporate page for personal conversation it will soil your brand and create a negative perception.
3. Tell people about your business
Let people know your business exist or else nobody will buy from you and if you are just starting, your initial audience are family and friends tell them about your business and encourage them to help expose your brand to their contacts.
4. Create a content strategy
Decide on the type of contents to be posting either image or video, create a content calendar and schedule, this will help keep you organized.
5. Make use of hashtags
Hashtags will give your posted contents more reach and allow it to appear when people make related searches, this is an effective content marketing strategy.
6. Monitor conversation and engage with your audience
A lot of conversations happen on social media everyday and some of them within your industry, consistent monitoring of trending topics and joining in the conversations will help position your brand in front of potential buyers.
Also engaging with your audience in the comment section of your posts and inbox will show your business as a responsible brand and also create a connection.
7. Leverage Influencer marketing
Using influencers to promote your products is an effective social media marketing strategy, only use those with the required number of followers from 10k and above and if done effectively, Influencer marketing can help you to build a well known brand.
8. Use paid advertising
Creating regular contents is good, taking advantage of influencers is better and using paid advertisement is the best when it comes to generating faster sales, you can reach thousands of people daily and on Facebook, you can start with as low as $5 per day this is a tested and trusted social media marketing strategy. Using paid ads with an effective sales process, you are likely to increase your income overnight.
Are you currently taking advantage of of social media marketing to grow your business online, what has been your success story and challenges, we would like to know in the comment section.