With over 6 billion searches everyday, Google is not just a platform for people for to search for information about what interest them, but it is also where businesses can reach new customers and increase sales online
Search engine optimization, if done effectively will always bring you so much quality traffic and sales
As an entrepreneur who is interested in building a solid brand online, you should integrate search engine optimization into your digital marketing strategy and if you want to know how to use SEO to grow your business online, keep reading this article till the end to learn more
What is SEO?
Search engine optimization or SEO for short is the the process of improving or making changes your site to increase its visibility when people search for keywords that’s related to your business in Google, Bing, and other search engines. The higher your website rank in search results especially in first pages, the better as this will help you to attract the attention of your prospect and and drive tons of quality traffic that will convert to sales online.
Why SEO is important for Small Businesses?
SEO is the foundation of digital marketing and since search engine is often the surest place people go to when looking for information about products or services online, this should be included in your online marketing strategy. Unlike Google ads, with seo, you get to generate traffic which likely lead to sales for free, this is ideal for businesses who don’t have a large budget to spend on marketing.
To understand how you can leverage seo to grow your business online, here are 7 SEO Tips Every Small Business Owner Should Know:
1. Get a Website
Since seo is basically about optimizing your website to rank on search engines result pages, then you should consider getting your business a website if you have not done so already, when you optimize your site to appear on google and other search engines, it won’t only bring you traffic but also make your potential buyers to trust and buy from you.
You must do the Following (very important)
- Write a very good seo title especially for the frontpage
- Include a eye catching meta description
Your seo title and meta description will help search engines bots and most importantly, humans to understand what your site is all about and this will boost your click through rate
- Choose a good permalink structure
- And make sure you submit your website to Google search console and without this, search engines bot won’t crawl and index your site.
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2. Take Keyword research very seriously
To increase your chances of reaching your potential buyers online, you must know the exact keyword or phrase they are always searching for and knowing this, you can now create contents, products or services to target those keywords and bring them to your website
In practical terms, simply go to google and type in the keywords you know your customers are likely to search for and get more ideas, you can also use advanced tools like Ahrefs, Semrush and Ubersuggest
3. Write Fresh, Unique and Regular Contents
When it comes to search engine optimization, content is key and to achieve success, you must learn to create new contents that’s different from others always. Search engines especially Google, care about their users and want people to always get the accurate information about what their search for. Understanding the searcher’s intent is very important and being able to create good quality contents around specific keywords remains the secret sauce for high site ranking.
4. Optimize Your Contents
Creating contents is good but what makes a good quality content is not the length but how effectively optimized it is, make sure you add H1 heading (this is your title) and further organize with H2, H3, H4 headings, sprinkle the target keyword within the content, link to other relevant articles in within your website and outside.
Also, write a very good seo title which must include your target keyword, ensure the keyword is included in the url, add images with alt text and meta description.
Doing all of these each time you write content, will not just lead to high ranking but increase your click through rate
Related Post: How to drive traffic to new website
5. Ensure your Website is Mobile and User Friendly
Mobile friendliness is now a confirmed ranking factor, this is due to the fact that over 60% of all searches on Google is done through mobile phones and also Google has improved their algorithm to better serve search result pages on mobile
It is important to know that Google now rewards mobile friendly websites with better ranking, so the bottom line is if your website does not display well on mobile it will surely affect your seo
Apart from your website being mobile friendly, it should also be easy to navigate on mobile and if your visitors can’t move seamlessly through your site to get the information they need, I am sorry, they will exit immediately and this will result to high bounce rate and hurt your seo
6. Maintain fast Page Loading
Speed is also a ranking factor, Google does not just want people to come use their platform for search, but also good user experience and that means if your website takes too much time to load, specifically more than 3 seconds, it will affect your seo and that means low ranking, less traffic and poor sales for you.
7. Sign up on Google Business profile
This is a free tool developed by Google to help local businesses attract the attention of their buyers online within their location, it is recommended you leverage this service as it will further boost your seo.
Local searches always display relevant Google business profiles first before websites and imagine your business profile and website regular appearing at the same time in search engine result pages, that will men more traffic and sales for you
Search engine optimization remains the foundation of digital marketing and taking it seriously will help grow your business online. If you have any question, drop in the comment section below and we will respond soon.