21 Proven Ways To Rank Your Website On Google In 2023

Google is the number-one search engine in the world, and according to recent data, there are over 8 billion daily searches. No doubt, this is a solid platform not just for random searches but for serious business owners to rank their websites, gain visibility, and drive tons of quality traffic. If you want to learn how to rank your website on Google, read this blog post to the end to discover 21 Proven Ways To Rank Your Website On Google in 2023.

1. Design A Strong Website

Google is a search engine that displays information from various websites based on users’ search queries, but what is the point of trying to rank if you don’t have a website?

Here’s a step-by-step guide to getting a website for your business:

Buy a Domain name: This is the address that leads people to your website, for example, yourbusiness name.com and you can get a unique domain name from namecheap.com

Get Web Hosting: This is the server that will host your site, and without it, your website will not be found online. One thing to keep in mind is that your hosting service should be very fast and must offer 99.9% uptime, we recommend you get your web hosting from the following providers:

Pick A Website Builder: WordPress is the number 1 web builder in the world and with it, you can build a perfect website for your business, you need to install it on your domain and boom your website is live on the internet

Building a website can be difficult for beginners, but don’t worry, you can hire us to design a strong website for your brand that will rank on Google. Chat with us for more details

2. Submit your website to Google Console

Once your website is ready, you must inform Google about it and the best way to do this is to submit it to Google Search Console after this, your website will be indexed and crawled in order to start ranking

3. Perform Keyword Research

You need to research the keyword people are searching for, this is an important part of the process of ranking on Google and you can start with Google’s own Keyword Planner, it’s free or go for other options like Ahrefs free Keyword Generator, Ubersuggest or use Semrush, it’s premium though

4. Publish Content That Match Search Intent

For your website to rank well, you must always publish contents which should be original and most importantly, match the keywords people are searching for

5. Improve Your On-Page SEO

On-Page or On-Site SEO refers to optimizing your web pages to rank high on search engines; it also includes optimizing your headlines, headings, SEO titles, meta description and images.

6. Use Internal Links

Internal links refer to the interlinking of your web pages and blog posts, this will help Google to crawl and index your website more easily.

7. Get Backlinks

If other websites links to yours, it is a strong signal to Google that your website has authority and it’s a major ranking factor, don’t buy links simply because you want your website to rank, this is against Google’s policy and once the algorithm found out, your website will suffer for it.

Only acquire high-quality backlinks from reputable websites to help increase your website’s authority.

8. Improve Loading Speed

Google does not like slow websites because they want the best experience for their users. People don’t have the patience to wait further seconds for your website to load when they can easily visit other places to get what they want. Being able to improve your website speed and performance will result in a good user experience and a better ranking.

Also Read: 8 Effective Ways To Increase Website Speed

9. Let Your Website be Mobile Responsive

Over 60% of all internet traffic comes from mobile phones; that’s why mobile friendliness is now a Google ranking factor, and what it simply means is that if your website does not display well on mobile, it may not rank on Google. Use responsive design to ensure that your website is mobile-friendly and easy to use on all devices.

10. Improve user experience

The more you make it easy for your visitors to navigate through your website in order to achieve what they want the better, it will make them fall in love with your website, and visit often and Google will also like it and your ranking will be higher

Here are latest web design trends to improve user experience

11. Track and monitor your results

After you follow the required SEO best practices, you should have a way to track what you are doing and know if it’s working, use Google Analytics to track and monitor your website’s traffic and performance.

12. Keep Track of Google Algorithm

A single algorithm change can impact your website and hurt your SEO, trying to rank is just as important as making sure you are up-to-date with Google’s search algorithm updates and making necessary changes to your website to stay in compliance. Keep track of Google recent algorithm changes

13. Use Paid Advertising for Quick Traffic

SEO is good for organic traffic, but it takes time to implement and requires patience before you start seeing results, especially for a new website. On the other hand, investing in paid advertising will bring quick traffic to you. Paid advertising is a proven method to generate fast traffic and sales online, and you can start today and get results almost immediately.

Google and Facebook are the two best platforms for paid ads, and you can start with as little as $5, reaching thousands of interested audiences daily.

14. Improve your local ranking

Use Google My Business to optimize your local SEO and make your website more visible in local search results, Create and optimize your website’s Google Maps listing to help it rank higher in local search results.

15. Make use of Sitemap

A sitemap is a diagram of your website that helps in the discovery, crawling, and indexing of all of its content by search engines. Additionally, sitemaps inform search engines which pages on your website are most crucial. Your sitemap is used by search engines like Google to locate the various pages on your website and if your website is built with WordPress, creating sitemaps is easy using Yoast SEO plugin Create a sitemap and submit it to the Google search console.

16. Optimize your images

Adding images will improve user experience and help visually impaired visitors and search engines to better understand your contents, in a nutshell, images can help your site rank.

Add alt text to all images, resize your images without impacting the quality because large size images can slow down your site and use next gen formats like WebP or AVIF. You can try this post to learn more about Image SEO

17. Conduct a Website Audit

The purpose of a site audit is to discover issues that affect search visibility, speed and every other problem that hinder the effective performance of the website. Being able to diagnose your website issues lets you know what is hurting your SEO and website ranking.

You can use Ahrefs SEO Audit Tool for a comprehensive site audit and always check your google search console for issues that may prevent your website from being visible in search results

18. Reduce Bounce Rate

Bounce rate is the percentage of visitors who enter your website but then leave without viewing any other pages. If your bounce rate is high, it is a sign of a problem; it means your site’s user experience is poor, which may affect your search ranking. Use Google Analytics to discover your bounce rate for either the entire site or specific webpages

19. Fix Broken Links

You need links to rank, that’s why internal, external and backlinks are important, links attract ranking boost from Google, but if those links are broken, that is the pages or contents you link to or backlinks now display 404 error, it tells Google that something is wrong and it can affect your SEO.

Checking and fixing broken links is a critical exercise that will boost your ORGANIC RANKING.

Broken links checker is a WordPress plugin that displays all broken links in your dashboard

20. Use HTTPS and SSL Certificate

Google takes user’s security seriously, and if your website is not secure, visitors will receive a warning each time they try to enter your website. For the purpose of SEO, make sure you avoid this because it is now a standard for all websites to have both HTTPS and SSL certificates.

HTTPS ensures there is security during communication between a website and browser, while SSL makes sure user’s data on the site is safe.

Your hosting provider can provide you with an SSL certificate, which is usually free. If you want to build your website using WordPress, simply choose the HTTPS option during installation.

21. Boost Click Through Rate

What is the point of working hard just to rank if no one actually clicks? it is a wasted effort, the more people click, the more traffic you get and better conversions.

To improve your click-through rate, include the target keyword in your title and write a catchy meta description

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