15 Most Important Things You Should Do After Launching A New Website

15 Most Important Things You Should Do After Launching A New Website

A website is an important online marketing tool for every business, whether big or small, Congratulations! You’ve finally launched your gleaming new website, but there’s still work to be done, which is why this blog post will teach you the 15 most important things you should do after launching a new website:

1. Take care of security:

15 Most Important Things You Should Do After Launching A New Website
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Hackers are always on a rampage and can take down any website showing no mercy, it can be heartbreaking losing your website to strangers after all the hard work and money invested

The following tips will help you:
• Make sure your website has an SSL certificate and is on HTTPS
• Change the login details and ensure you use a strong password
• Use a security plugin
• Always update your website software including the plugins and theme.

2. Submit your website to Google:

Search engines like Google are an important source of organic traffic, but they must know that your website exists, Submit and verify your site ownership on the Google Search Console once it’s done, and Google will start to crawl, index, and rank your site. You can also repeat this step for other search engines.

3. Create Regular Backups:

Create backups of your website at regular intervals, and this will be helpful in the event of a security breach or hacking, You can simply restore the backup version and keep things going well. If your website is built with WordPress, there are numerous plugins that allow you to create backups for your site. UpdraftPlus is a popular WordPress backup plugin and we use it on our website

Related Post: How To Build a Website for Small Businesses

4. Spread The News On Social Media:

What Is the point of having a good website without anyone knowing about it, after your website is ready, make announcements on social media to let your existing customers including family members and friends and even colleagues know about your new website.

5. Install Necessary Plugins:

Plugins add extra functionality to your website, and you will find plugins for nearly every function you need on your site. In the WordPress directory, there are over 1000 free plugins, and you can buy premium ones from ThemeForest.

Related Post: Best WordPress SEO Plugins that will boost your ranking

6. Add a blog section:

You need a blog where you can be publishing regular content and since content is a ranking factor, this will help you to drive organic traffic to your website.

7. Work on your SEO:

Search engine optimization is indispensable for every website, ensure your homepage is well optimized, including other pages you want to rank and your blog posts, write a catchy title, and meta description; and add images to boost engagement.

Related Post: 21 Ways To Rank Your Website on Google

8. Add Contact Information:

Make it easy for people who need your products or services to contact you, include necessary contact details in your contact page, and add a floating call or WhatsApp button that displays on all pages.

9. Connect to Social Media:

Make it easy for people to share your post on social media, this help to boost engagement and drive traffic. There are many social media plugins that will automatically share your new blog post with your audience, and WordPress has a lot of them.

10. Ensure it is mobile-friendly:

15 Most Important Things You Should Do After Launching A New Website
Photo credit: Pexels.com

Over 60% of all internet traffic comes from mobile, which is why it’s important for your website to display well on smartphones, When designing your website, only use a theme that’s responsive, this will boost your search engine ranking. Google now consider mobile-friendliness a ranking factor and if people are struggling to access your website on mobile it sends the wrong signal and it will affect your SEO

11. Ensure It Loads Fast:

Page loading speed is another Google ranking factor, if your web pages load too slowly it will affect your search ranking, use Google pagespeed insight or pingdom to check your website speed and then check the recommendations for tips on how to improve.

IMPORTANT TIP: The best way to ensure your website speed remains high and stable is to use a fast web host provider.

12. Setup Google Analytics:

Google Analytics is a free tool from Google that lets you monitor your website traffic, including the source, bounce rate, and more, It’s a must-have tool for every website owner, and you can easily set it up using the Site Kit plugin by Google.

13. Check for and fix Errors:

One or two mistakes can make you look unprofessional and even ruin your business reputation. Out of excitement, you must have been in a hurry to launch your website and made some mistakes in the process, which is normal.

Do this quickly:
• Check for typographical errors and spelling mistakes
• Ensure all images are working and must contain alt text
• Make sure forms and widgets are okay
• Check and fix broken links

14. Invest in Marketing:

Invest in both paid and organic marketing to drive massive traffic to your website, here’s how:

• Setup Google search and Display ads campaigns
• Create and run Facebook, Instagram and possibly other social media Advertising
• Optimize your website for search engines to get organic traffic
• Include popup and sign-up forms to collect people’s contact details for email marketing
• Share quality and viral content on Social media

7 Simple Ways To Grow Your Business Online

15. Create a YouTube Channel:

Having a YouTube channel can be an important decision that can skyrocket your sales, and since the demand for video content is on the rise, being able to create and share valuable video content that educates people about your products or services or based on your niche or industry, will make people know, like, and trust you and eventually be persuaded to buy from you.

Time To Take Action

Now that you have learned about the important things every new website needs and if you just launched your new website, then it’s the right time to implement them.

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