12 Marketing Strategies To Grow Your ECommerce Business In 2023

ECommerce remains one of the most profitable businesses you can start online and make money from in 2023, working from home. The increase in internet usage and continuous improvement of technology has led to the massive growth of ECommerce, people now prefer to order their favourite products online from the comfort of their home or office using their mobile phones, and by 2023, the value of eCommerce is expected to be worth over US$6 trillion. This is massive, and now seems to be the best time to start your own Ecom business.

In this article, you will learn the 12 Marketing Strategies To Grow Your ECommerce Business In 2023.

1. Build an Online Store

There are many ways to start eCommerce, but if you want to build a solid and credible brand and be in total control of your business then you need to design your own eCommerce website, this will allow you to display your products drive traffic and accept payment easily from your buyers.

To build your own online store you need the following :
Domain name: you can get a custom domain name from Namecheap
• Web hosting: without this, your online store will not be visible online, you can get affordable hosting from the following providers :


Install WordPress: WordPress is an intuitive website builder, Just log in to your Cpanel to install it and customize it the way you like it.

Related Post: How to design Ecommerce website in Nigeria

2. Invest in SEO

Search engine optimization will make sure your website shows up on Google when people search for the products you sell, which in turn will bring them to your store. You must optimize your product’s titles and meta descriptions in order to improve the click-through rate (CTR).

3. Don’t Ignore Tiktok

Tiktok has been the fastest-growing social media platform, and it now has 1 billion monthly active users (MAUs). It’s only for videos, and many brands now leverage it to share content, increase awareness, and attract new buyers.

If you are serious about growing your eCommerce brand, please don’t ignore TikTok; it’s a genuine goldmine for eCommerce. You will find several case studies online about how brands are using TikTok to generate sales; this will let you know what’s trending and adopt those strategies that are right for your business.

4. Explore Instagram

Just like TikTok, Instagram is another social platform you should take seriously if you want to grow your eCommerce business. It works best for images and videos, and with 2 billion monthly users, if you are consistent with sharing your content, you will be able to build a strong brand and attract new buyers.

5. Facebook Ads are still Effective

Running paid advertisements using Facebook is a fast way to generate sales in your business, and if your eCommerce brand is new, relying on just organic marketing is not advisable. With as little as $5, you will have at least 1000 people per day who are most likely to be interested in your products.

Related Article: How to start a Dropshiping with WordPress

6. Run Google Ads campaigns

Google is the number one search engine in the world with 8 billion daily searches, launching ad campaigns will help you to reach some of the searchers who might be interested in your products and your ads will appear on search, websites, blogs, apps and YouTube.

To be more specific, you can use shopping ads this is targeted at eCommerce brands.

7. Email Marketing is Important

According to recent statistics, for every $1 spent, there’s a $36 return on investment. This has proven email marketing to be an important growth channel for businesses online. You can collect people’s contact details and then send relevant content to their inboxes to educate, nurture, and convert them into paid customers. If they willingly give their contact details, that shows they are interested in your products.
To start email marketing, you need to use an email service provider, including:

8. Leverage Influencer marketing

Influencer marketing is a trending strategy, and innovative e-commerce entrepreneurs are now leveraging it to grow their businesses. As the name implies, it involves paying influencers or celebrities to post your products to their audience, mostly on social media.

Related Post: 8 Social Media Marketing Strategies to grow your Business Online

An important tip is to aim for influencers with large followings and high content engagement.

9. Use Video Marketing

Video content by businesses has been growing, and that’s because people want to learn more about a product before making a buying decision, and images alone may not provide enough details. Integrate videos into your online store to educate your visitors more about your products, which will help boost conversions.

You can start a YouTube channel around your products, and if you meet the monetization requirements, you will be paid for every 1000 views your videos generate. This is like killing two birds with one stone; your videos help to drive sales for your eCommerce business, and you will get paid by YouTube.

10. Take advantage of Content Marketing

In your ECommerce website, create a blog page where you will be posting regularly about your business and related stuff, content is a Google ranking factor and it will help bring you quality traffic. and once your blog post is published, share it on social media, this lets you build more audience and make your sales.

11. Target local customers

You can create an account on Google Business profile to list your products, this is a free tool built by Google to help businesses target local customers and it’s perfect for eCommerce.

12. Sell on Marketplaces

If you can’t afford an eCommerce website, there are marketplaces you can still sell your products starting with Facebook Marketplace if you are in the United States, try Amazon, eBay, and Etsy and those in Nigeria, can sell on Jumia, konga, Jiji.ng and olist.ng

These platforms attract millions of visitors every month and you will get buyers on a consistent basis using the right strategy.

Final Thought

Online retail sales will continue to be on the increase thanks to growth in internet usage and improvements in technology, and if you are serious about growing your eCommerce business, then it’s important for you to implement these marketing strategies.

You can sell thousands of your products online using an eCommerce website, chat with us now if you need an eCommerce website for your business

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