If you can make your website to load faster, you will not just improve the overall user experience but most importantly drive much more traffic but many people don’t know the importance of a website speed and even how to go about it, that’s why in this article we will show you 10 Ways To Increase Your Website Speed and Get More Visitors.
Why Website Speed is Important
A slow website will drive away your visitors people don’t like to spend extra seconds waiting for a website to load, if your website performance is poor, it will reduce your search engine ranking and hurt sales
On the other hand, increasing your website speed will attract more visitors, boost conversion and increase sales online.
How To Check Website Speed
Before starting the process of increasing a website speed you need to run a speed test, there are many tools you can use to test the speed of your website
Page speed insight is a free and popular tool by Google for testing website speed
As an alternative you can try Gtmetrix or pingdom.
How to Increase your Website Speed
Use a fast web host:
A web host is the server that store site files and without it a website won’t be found online, a web host can slow down or make your website load quicker
There are many providers that offer fast and reliable hosting service and some of them include:
- Namecheap
- Interserver
- Greengeeks
- Cloudways
- Kinsta
- Inmotion Hosting
Optimize Images
Images are a crucial part of website design, but they can also slow down a website if they’re not optimized. Large images can take a long time to load, causing frustration for users who may navigate away from the website before it finishes loading. To optimize images, simply do the following:
- Compress images: There are many tools and Plugins available online that can be used to compress images without losing their quality.
- Use faster image formats: Certain image formats can load faster than others. JPEG, PNG, and WebP are examples of image formats that load quickly.
- Use lazy loading: Lazy loading is a technique that delays the loading of images until the user scrolls down to them.
Use Content Delivery Network (CDN):
By distributing website content to servers all over the world, a Content Delivery Network (CDN) can help to improve website load times. This means that when a user visits a website, the content is delivered from a server closer to their location, reducing the distance that data must travel and improving load times. CDN services frequently include caching, which can reduce load times even further by storing frequently accessed content closer to the user.
For example, if you have an e-commerce website with users from all over the world, a CDN can help to improve website load times for all of your users, regardless of their location. A CDN can ensure that your website loads quickly for all users, regardless of their location, by distributing website content to servers in different locations.
Reduce HTTP Requests:
HTTP requests are used to download files from the server, such as images, scripts, and stylesheets. The more HTTP requests required to load a page, the longer the page will take to load. There are several steps you can take to reduce HTTP requests.
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Minimize HTML, CSS and JavaScript
Another way to improve website load times is to optimize the code by minimizing the amount of HTML, CSS, and JavaScript files used on a website, this will help to reduce the amount of code that needs to be downloaded.
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Use Browser Caching
By saving frequently used files on the user’s computer, browser caching can help to increase website load times. This means that the files are not required to be downloaded each time the user visits the website. You can use browser caching by including code on your website that instructs the user’s browser to cache specific files, such as images and scripts.
Remove Unused Plugins and Scripts:
Plugins and scripts can cause a website to load slowly, especially if they aren’t required for the website to function properly. Remove any unnecessary plugins or scripts from your website to improve load times. This can assist in reducing the amount of code that needs to be downloaded and implemented.
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Use a Fast Theme:
A theme controls the virtual appearance of a website, but some themes are poorly coded which can affect the speed of a website, only use a theme that’s optimized to load more times faster and has clean code and minimal plugins.
Monitor Website Performance:
It is critical to always monitor your website performance in order to identify any problems that may be causing slow load times. Google PageSpeed Insights, GTMetrix and Pingdom are three leading tools that can help you monitor the performance of your website.
Frequently Asked Questions
The ideal load time for websites is 2-3 seconds, if your website takes more than 3 seconds to load it will discourage your visitors.
It refers to how fast a website loads within seconds.
Yes, and Google rewards fast sites over slow ones
You can use Google’s pagespeed insight, Pingdom or Gtmetrix
We have listed 10 ways to Increase Website Speed in this article, you can read it again to learn more.
Conclusion
Website speed is very important and if your site often load quickly it will encourage people to visit but if it’s slow, users will visit a competitor website and buy from there and your ranking will reduce because Google prefer faster websites to slow ones. You can bookmark this blog post to visit again for future updates, always put in the work to optimize and increase your website speed for better user experience and more traffic.
